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Google Merchant Center feed - Products source

https://merchants.google.com/mc/reporting/performance/summary

Google Sheets Download blank sheet, remove top example row, and submit to your google Merchant store account
id title description availablity link image link price identifier exists gtin mpn brand product highlight product detail additional image link condition adult color size >gender material pattern age group multipack is bundle unit price measure unit pricing base measure energy efficiency class min energy efficiency class min energy efficiency class item group id sell on google quantity
Unique identifier for this product (max ~50 chars). Keep it exact-used to track updates Product name visible in listings (up to ~150 chars, but 70 displays). Describe clearly-no all-caps or promotional fluff Product details: helpful, non-promotional, matches your page. Max ~5000 chars-focus on features Availability must match your site: in_stock, out_of_stock, preorder, or backorder. If using preorder/backorder, add availability date Full URL to product page (http:// or https://). Must go directly to the item, not a placeholder or popup URL of the main product image (http:// or https://). High-quality, no borders or text overlays. Price exactly as shown on your site, with proper currency. Must be current and accurate Global Trade Item Number (GTIN) or Manufacturer Part Number (MPN). Helps Google match your item properly. If no GTIN, set identifier_exists instead. Manufacturer or brand name-helps users trust and recognize your product
id_52 [anything] with keywords again with keywords https:// https:// your link to img 15.00 USD id_52 [anything] The Laughing Professor always incl keywords https:// 2 img url 999


FAQ Page Questions


What is the Google Merchant Products Source tool?

"The Google Merchant Products Source tool is a comprehensive solution that allows you to access, analyze, and optimize Google Merchant Center product data. It provides insights into product performance, competitive analysis, and feed optimization opportunities for e-commerce businesses."


How do I connect my Google Merchant Center account?

"To connect your Google Merchant Center account, navigate to the tool settings, click 'Connect Account,' and authorize access through Google's OAuth process. You'll need admin access to your Merchant Center account to establish the connection."


What data can I access from Google Merchant Center?

"You can access product listings, performance metrics, feed status, product issues, price comparisons, availability data, and shopping campaign performance. The tool provides both current data and historical trends for comprehensive analysis."


Can I export the merchant product data?

"Yes, you can export merchant product data in multiple formats including CSV, Excel, and JSON. The export feature allows you to filter data by date ranges, product categories, performance metrics, and custom parameters."


Is this tool suitable for agencies managing multiple clients?

"Absolutely. The tool is designed with white label capabilities, allowing agencies to manage multiple client accounts, create custom reports, and maintain brand consistency. You can switch between different Merchant Center accounts seamlessly."


How often is the merchant product data updated?

"Product data is synchronized with Google Merchant Center in real-time for critical metrics like availability and pricing. Performance data and analytics are updated daily to ensure you have access to the most current insights."


What kind of competitive analysis features are available?

"The tool provides competitive pricing analysis, product comparison features, market share insights, and trend analysis. You can identify opportunities, monitor competitor product strategies, and optimize your own product positioning."


Do I need technical knowledge to use this tool?

"No technical expertise is required. The tool features an intuitive interface with guided workflows, pre-built templates, and comprehensive documentation. However, familiarity with Google Merchant Center concepts will help you maximize the tool's potential."